The best thing for birds is more birders.

Birds are so much more cool, dynamic, diverse and just plain freakin’ awesome than most people realize.

At, our mission is to apply our 25 years of art and design expertise to create and sell birding t-shirts that are so cool that they will generate and grow interest in birding — increasing the number of active birders around the globe.

We seek to preserve and protect birds in two main ways. First, we will donate a portion of all our birding t-shirt sales to projects that have the greatest immediate impact on preserving and restoring bird species and their habitats. Secondly, we will increase the number of birders, thereby increasing the amount of people and resources fighting to save our beautiful, feathered friends.